Shopify and ecommerce teams with qualified traffic, a measurable purchase journey and the ability to release changes in small, controlled increments.
Convert
CRO & Shopify growth
Remove the friction that stops qualified visitors buying. We combine behavioural evidence, commercial prioritisation and Shopify implementation so recommendations actually reach customers.
Higher CVRMore orders from existing demand
Stronger AOVMerchandising and offer clarity
Faster learningPrioritised tests and releases
A poor fit when the underlying offer has not converted anywhere yet or when every decision must be a full redesign before customer evidence can be collected.
Where growth gets stuck
The problems this work is designed to solve.
Traffic grows but orders do not
Acquisition exposes unclear value, weak product proof or a journey that makes comparison and purchase difficult.
The theme limits improvement
App bloat, inherited templates and fragile custom code turn simple commercial changes into technical projects.
Ideas are not evidence
Teams debate design preferences without customer research, funnel data or a defined success measure.
What is included
A practical system, not disconnected activity.
Conversion research
Analytics, recordings, surveys, reviews, support themes and heuristic review combined into evidence.
Prioritised opportunity backlog
Hypotheses scored by likely impact, confidence, effort and dependency.
Product and collection journeys
Merchandising, search, filters, product value, proof, comparison and cross-sell improvements.
Shopify implementation
Theme sections, templates, speed work, app rationalisation and quality-assured releases.
Experiment design
A/B tests where traffic supports them and structured before/after measurement where it does not.
Launch and migration control
Analytics, redirects, accessibility and performance checked before releases go live.
Delivery expectations
Know what happens before judging the work.
These are working expectations, not performance promises. Access, implementation capacity, data volume and buying cycles affect the pace.
Research themes and a prioritised opportunity backlog after data and theme access
The first useful evidence point; statistical testing time depends on traffic and conversion volume
Small, quality-assured changes where the stack and approval process support it
The work moves when access and decisions move.
- Shopify, analytics, theme and relevant research-tool access
- Customer reviews, support themes, returns and merchandising context
- Brand, accessibility and technical constraints
- A product owner able to approve hypotheses and releases
No important responsibility is left implied.
- Theme licences, paid apps, specialist integrations and third-party fees are approved separately.
- A/B testing is used only when traffic supports a defensible read; lower-volume stores use research-led releases.
- Major migrations, brand redesign and ongoing CRO are separate delivery shapes with their own acceptance criteria.
How the work moves
From evidence to repeatable improvement.
Every engagement starts with the current commercial reality. The channel comes after the diagnosis.
- 1
Find the friction
Combine behavioural data and customer language to locate the highest-confidence problems.
- 2
Model the opportunity
Estimate the commercial upside and define the metric that should move.
- 3
Design and implement
Prototype, review and ship in small, quality-assured releases.
- 4
Learn and iterate
Measure the outcome, record the learning and update the backlog.
A strong fit when
This is likely to be useful if…
- You already pay for traffic and need more value from it.
- Your Shopify theme is slow, inflexible or overloaded with apps.
- Product pages are not communicating value or proof clearly.
- You want an ongoing experimentation partner or a focused redesign.
Closest public example
Shopify migration and conversion improvement
An anonymised ecommerce summary connects platform friction, mobile experience and performance work with selected post-migration outcomes.
Read the selected outcomePricing
Understand the work first. Price it properly second.
We do not use a public rate card. We start with a consultation to understand the commercial goal, current setup, platform, data and delivery requirements. If there is a strong fit, you receive a clear written scope and price before deciding whether to proceed.
Book a pricing consultationQuestions
What brands usually ask.
Do you build complete Shopify stores?
Yes. We support focused theme improvements, redesigns and full Shopify builds. The scope starts with the business and migration requirements rather than a fixed design package.
Do we have enough traffic for A/B testing?
Not every store does. Where volume is insufficient, we use customer research, funnel evidence and carefully measured releases rather than manufacture false statistical confidence.
Can you improve site speed?
Yes. We review theme code, third-party scripts, apps, images and rendering behaviour, then prioritise changes by user and commercial impact.
Will conversion changes hurt SEO?
SEO, accessibility and measurement are part of release QA. Major content or URL changes are mapped before implementation.
Can we start with a focused first phase?
Yes. When the full delivery scope is not yet clear, the first engagement can be a defined audit, roadmap or implementation phase with its own outputs and decision point. Ongoing work is recommended only when the evidence supports it.
What if the diagnosis points outside this service?
We will say so. The consultation considers acquisition, conversion, retention and measurement together. The proposal should be the smallest useful scope for the current constraint, even when that means starting elsewhere or not working together yet.
How much does this service cost?
We price every engagement after an initial consultation. The right scope depends on your current setup, goals, data quality, platform complexity and who will implement the work. Once those are clear, we provide a written scope and price before anything begins.
Start with the numbers
Find the clearest next move for your store.
Share the context and we will return a focused opportunity map—not a generic channel pitch.
Discuss your Shopify conversion plan