Google & Bing Ads Management That Delivers ROI
Data-driven PPC campaigns that convert clicks into customers. We manage over £10M in ad spend with an average 250% ROAS improvement.
What's Included
Search Campaigns
High-intent keyword targeting across Google and Bing. We build campaigns around your most profitable search terms with tight ad group structures.
Shopping Campaigns
Product feed optimisation, smart bidding strategies, and Performance Max campaigns to maximise your e-commerce revenue.
Conversion Tracking
Proper GA4 and Google Ads conversion tracking setup. We ensure every lead and sale is tracked accurately for data-driven decisions.
Transparent Reporting
Full access to your ad accounts. Monthly performance reports with clear insights on spend, conversions, and ROI.
Our PPC Process
Audit & Strategy
We audit your current campaigns (or start fresh), research keywords, and build a strategy aligned with your business goals.
Build & Launch
Campaign structure, ad copy, extensions, and conversion tracking are all set up before a single penny is spent.
Optimise & Scale
Continuous bid management, A/B testing, negative keyword refinement, and budget reallocation based on performance data.
Report & Adapt
Monthly strategy calls with clear reporting. We adapt to market changes and scale what's working.
Platforms We Manage
We run paid search and display campaigns across all major advertising platforms, ensuring your budget is allocated where it delivers the best returns.
Google Ads
Search, Shopping, Display, and Performance Max campaigns. As a Google Partner, we stay ahead of platform updates and have access to beta features.
Microsoft (Bing) Ads
Often overlooked, Bing Ads delivers lower CPCs and higher conversion rates for many industries. We import and optimise campaigns across both platforms.
YouTube Ads
Video advertising for brand awareness and remarketing. We manage TrueView, bumper ads, and in-feed video campaigns to reach engaged audiences.
PPC Management Pricing
Transparent pricing with no hidden fees. You own your ad accounts, and we never lock you into long-term contracts.
Growth Partnership Model
£1,200/month + 5% of profitable revenue generated from your campaigns.
Our interests are fully aligned with yours. We earn more when you earn more, which means we're laser-focused on profitability, not vanity metrics. The base fee covers all campaign management, reporting, and strategy. The revenue share only kicks in on profit we help generate.
Frequently Asked Questions
How quickly will I see results from PPC?
You can see traffic and clicks from day one — that's the beauty of paid search. However, meaningful optimisation takes 4–8 weeks as we gather data, refine targeting, and test ad copy. Most clients see a significant ROAS improvement within the first 90 days.
Do I own my ad account?
Absolutely. Your Google Ads, Bing Ads, and any other accounts are set up in your name. We operate as managers on your account. If you ever part ways with us, you keep everything — campaigns, data, conversion history, the lot.
What's the minimum ad budget you recommend?
We typically recommend a minimum of £1,000/month in ad spend for Google Ads to generate enough data for meaningful optimisation. For competitive industries, £2,000–£5,000/month is more realistic. We'll advise honestly during our initial consultation — we won't take your money if the budget won't deliver results.
How do you report on performance?
You'll receive a detailed monthly report covering spend, clicks, conversions, cost per acquisition, and ROAS. We also schedule a monthly strategy call to walk through results and discuss upcoming optimisations. Plus, you have 24/7 access to your ad accounts and a live dashboard.
What if I already have campaigns running?
We start with a comprehensive audit of your existing campaigns. We'll identify what's working, what's wasting budget, and where the opportunities are. Rather than starting from scratch, we restructure and optimise what you have — preserving valuable historical data and Quality Scores.
Do you manage Shopping and Performance Max campaigns?
Yes, Shopping and Performance Max are core to our e-commerce PPC offering. We handle product feed optimisation, campaign structure, bidding strategies, and asset group creation. If you're running a Shopify store, we can integrate your product feed directly.
You Might Also Need
PPC works best as part of a broader digital strategy. These services complement your paid search campaigns.
Get a Free PPC Audit
We'll review your current campaigns and identify opportunities to improve your ROAS.
Request Free Audit