Ecommerce teams already investing in Google Ads—or preparing to—with enough demand, stock and margin to make structured testing commercially useful.
Acquire
Google Shopping & PPC management
Capture high-intent demand with product feeds, campaign structure and bidding targets grounded in the economics of your store—not an arbitrary platform ROAS.
Profit-led targetsROAS and CAC based on margin
Cleaner demandSearch terms and feeds actively managed
Owned dataAccounts remain in your business
A poor fit when the offer is still unproven, stock is unreliable or the store cannot fulfil incremental demand. In those cases, paid search usually amplifies the underlying constraint.
Where growth gets stuck
The problems this work is designed to solve.
ROAS looks healthy but margin is thin
Platform reporting excludes product cost, returns, fulfilment and the management cost of growth.
Performance Max is a black box
Campaign overlap, weak asset groups and poor feed structure make it difficult to know what is creating demand.
Budget increases stop scaling
Higher spend moves into weaker queries or products because campaigns are not segmented by commercial value.
What is included
A practical system, not disconnected activity.
Unit-economics target model
Break-even ROAS, target ROAS, allowable CAC and budget guardrails by product group.
Merchant Centre and feed optimisation
Titles, attributes, exclusions, custom labels, diagnostics and promotion readiness.
Campaign architecture
Shopping, Performance Max, search, brand and remarketing roles designed to minimise overlap.
Search-term and waste control
Negative keyword systems, query reviews and budget allocation based on incremental value.
Creative and landing-page feedback
Asset testing and recommendations when the conversion constraint sits beyond the ad account.
Commercial reporting
Plain-English reporting across spend, revenue, margin signals, new-customer performance and next actions.
Delivery expectations
Know what happens before judging the work.
These are working expectations, not performance promises. Access, implementation capacity, data volume and buying cycles affect the pace.
Economics, tracking, feed and account priorities documented once access is complete
The minimum useful window for judging bidding and structural changes
Search terms, feeds, budgets and anomalies reviewed; commercial direction reviewed monthly
The work moves when access and decisions move.
- Google Ads, Merchant Centre, GA4 and ecommerce-platform access
- Product margin, returns, fulfilment and new-customer definitions
- Stock, promotion and merchandising context
- A named approver for feed, tracking, creative and landing-page decisions
No important responsibility is left implied.
- Media spend is paid directly by you from accounts your business owns.
- Landing-page development and major tracking rebuilds are agreed explicitly rather than assumed inside media management.
- Performance depends on demand, price, stock, competition and the store experience; no ROAS or revenue outcome is guaranteed.
How the work moves
From evidence to repeatable improvement.
Every engagement starts with the current commercial reality. The channel comes after the diagnosis.
- 1
Economics and tracking audit
Validate targets, conversion actions, attribution and the quality of the data feeding bidding.
- 2
Rebuild the controllable foundations
Fix feeds, exclusions, structure, creative inputs and conversion priorities.
- 3
Test with a clear hypothesis
Change one commercial lever at a time and record what the account learns.
- 4
Scale the profitable segments
Move budget towards products, audiences and queries with the strongest contribution.
A strong fit when
This is likely to be useful if…
- You have enough demand and budget to produce meaningful conversion data.
- Your product margins vary and one blended ROAS target is misleading.
- You want full ownership and visibility of your account.
- You need Shopping expertise as well as paid-search management.
Closest public example
Google Shopping account restructuring
An anonymised ecommerce example connects a weak account structure and overlapping demand with feed, Shopping and Performance Max changes.
Read the selected outcomePricing
Understand the work first. Price it properly second.
We do not use a public rate card. We start with a consultation to understand the commercial goal, current setup, platform, data and delivery requirements. If there is a strong fit, you receive a clear written scope and price before deciding whether to proceed.
Book a pricing consultationQuestions
What brands usually ask.
What advertising budget do you recommend?
The useful minimum depends on search demand, CPCs, conversion rate and margin. We model the click and order volume needed to learn before recommending a budget.
Do you manage Merchant Centre and product feeds?
Yes. Feed quality is fundamental to ecommerce PPC and is included in the operating plan, not treated as a separate afterthought.
Will you work in our existing account?
Usually, yes. We audit the existing history first and preserve useful learning. A new account is recommended only when there is a clear technical or ownership reason.
How quickly should performance improve?
Tracking and structural fixes can have an immediate effect, but reliable optimisation normally requires several conversion cycles. We set expectations from the account volume and buying journey rather than promise a fixed timeline.
Can we start with a focused first phase?
Yes. When the full delivery scope is not yet clear, the first engagement can be a defined audit, roadmap or implementation phase with its own outputs and decision point. Ongoing work is recommended only when the evidence supports it.
What if the diagnosis points outside this service?
We will say so. The consultation considers acquisition, conversion, retention and measurement together. The proposal should be the smallest useful scope for the current constraint, even when that means starting elsewhere or not working together yet.
How much does this service cost?
We price every engagement after an initial consultation. The right scope depends on your current setup, goals, data quality, platform complexity and who will implement the work. Once those are clear, we provide a written scope and price before anything begins.
Start with the numbers
Find the clearest next move for your store.
Share the context and we will return a focused opportunity map—not a generic channel pitch.
Discuss your Google Ads account