Ecommerce brands with a real customer base, permissioned first-party data and a product category where education, replenishment or repeat purchase can create value.
Retain
Email & retention growth
Increase the value of the customers you have already paid to acquire with lifecycle journeys that are timely, useful and measured beyond open rates.
More repeat revenueJourneys matched to buying cycles
Better first-party dataUseful preference and behaviour signals
Lower paid dependencyMore value after acquisition
A poor fit when the list source is unclear, consent is unreliable or the product has no credible repeat, cross-sell or lifecycle opportunity.
Where growth gets stuck
The problems this work is designed to solve.
Automation stops after welcome and cart
The lifecycle ignores replenishment, education, cross-sell, win-back and high-value customer behaviour.
Everyone receives the same campaign
Frequency and message do not reflect product interest, purchase history, value or engagement.
Revenue attribution is inflated
Platform dashboards reward broad windows without showing incrementality, discount cost or margin.
What is included
A practical system, not disconnected activity.
Lifecycle opportunity map
Customer stages, buying cycles, existing coverage and the journeys with the strongest commercial case.
Core automation system
Welcome, browse, cart, checkout, post-purchase, replenishment, cross-sell and win-back where relevant.
Segmentation framework
Engagement, product interest, purchase history, value, predicted timing and consent status.
Campaign operating plan
Commercial calendar, content themes, testing rhythm, approvals and measurement.
List and deliverability health
Consent sources, suppression, hygiene, authentication and engagement practices reviewed.
Retention reporting
Repeat rate, time to second order, revenue per recipient, cohort value and incrementality questions.
Delivery expectations
Know what happens before judging the work.
These are working expectations, not performance promises. Access, implementation capacity, data volume and buying cycles affect the pace.
Lifecycle, data, consent and priority-flow map after platform access
A more useful evaluation window than immediate attributed revenue
Repeat purchase, time to second order and campaign or flow learning reviewed together
The work moves when access and decisions move.
- Klaviyo or lifecycle-platform, store and analytics access
- Consent sources, list history and current deliverability context
- Purchase-cycle, product relationship and margin information
- Brand assets, campaign calendar and a reliable approval route
No important responsibility is left implied.
- Ongoing campaign production, advanced design and specialist deliverability remediation are agreed by scope.
- Discount cost and broad attribution windows are considered before email revenue is treated as incremental.
- The service cannot repair a weak product or acquisition promise through sending frequency alone.
How the work moves
From evidence to repeatable improvement.
Every engagement starts with the current commercial reality. The channel comes after the diagnosis.
- 1
Map the customer lifecycle
Understand purchase cycles, product relationships and where customers currently go quiet.
- 2
Fix data and priority journeys
Validate tracking, consent and the flows closest to a commercial event.
- 3
Build a useful campaign rhythm
Balance promotion with education, product discovery and brand value.
- 4
Improve customer value
Use cohort and repeat-purchase behaviour to evolve timing, offers and segmentation.
A strong fit when
This is likely to be useful if…
- Paid acquisition is a large share of revenue.
- Repeat purchase should be higher for your category.
- Your current automations are basic or have not been reviewed recently.
- You use Klaviyo or a comparable ecommerce lifecycle platform.
Public evidence gap
No direct retention case study is currently published
The results library does not yet contain a retention-only example with enough context to present responsibly. We would rather make that gap clear than relabel a paid-media or Shopify result.
See the current evidence standardPricing
Understand the work first. Price it properly second.
We do not use a public rate card. We start with a consultation to understand the commercial goal, current setup, platform, data and delivery requirements. If there is a strong fit, you receive a clear written scope and price before deciding whether to proceed.
Book a pricing consultationQuestions
What brands usually ask.
Do you work with Klaviyo?
Yes. Klaviyo is a primary platform for ecommerce lifecycle work, including data integrations, flows, segments, campaigns and reporting.
How much revenue should email generate?
There is no honest universal percentage. Category, purchase cycle, list maturity, acquisition mix and attribution settings all change the answer. We establish the baseline and focus on incremental repeat value.
Do you design and write emails?
Strategy, copy, testing and build scope can be included. We can also work with an existing brand or creative team using a shared operating plan.
Can you help with deliverability?
We review authentication, list sources, suppression, engagement and sending practices. Specialist remediation may be recommended for severe reputation problems.
Can we start with a focused first phase?
Yes. When the full delivery scope is not yet clear, the first engagement can be a defined audit, roadmap or implementation phase with its own outputs and decision point. Ongoing work is recommended only when the evidence supports it.
What if the diagnosis points outside this service?
We will say so. The consultation considers acquisition, conversion, retention and measurement together. The proposal should be the smallest useful scope for the current constraint, even when that means starting elsewhere or not working together yet.
How much does this service cost?
We price every engagement after an initial consultation. The right scope depends on your current setup, goals, data quality, platform complexity and who will implement the work. Once those are clear, we provide a written scope and price before anything begins.
Start with the numbers
Find the clearest next move for your store.
Share the context and we will return a focused opportunity map—not a generic channel pitch.
Discuss your retention opportunity