Selected outcomes

Results need context to be useful.

These summaries show the commercial challenge, the work and the reported outcome. Client identities are anonymised where agreements require it. Individual results are not a guarantee of future performance.

01E-Commerce
PPC Management

E-Commerce Brand Achieves 250% ROAS Improvement

Baseline constraint

A growing e-commerce brand was spending heavily on Google Ads but seeing diminishing returns with a ROAS below 2x. Campaign structure was messy with overlapping audiences.

Intervention

Restructured Google Shopping campaigns and implemented Performance Max to dramatically increase return on ad spend for a UK fashion retailer.

Evidence window

Compared across the post-restructure trading period; exact dates are withheld under the client agreement.

Measurement basis

Google Ads conversion reporting was reconciled with the retailer’s ecommerce revenue reporting during the engagement.

Relevant limitations

Platform attribution, product demand, promotions, seasonality and budget changes can all influence ROAS and revenue.

Client identity anonymised. The outcome is retained as reported from the available client and platform evidence; it is not independently audited or a guarantee of future performance.

Selected outcomes
250%ROAS Increase
68%CPA Reduction
3.2xRevenue Growth
02SaaS / Tech
PPC + Meta Ads

SaaS Company Triples Qualified Leads

Baseline constraint

A B2B SaaS company was struggling to generate qualified leads. Their existing campaigns had high CPCs and low conversion rates with no proper tracking.

Intervention

Multi-channel PPC strategy across Google and Meta platforms generated a 3x increase in demo bookings for a B2B SaaS platform.

Evidence window

Measured across the agreed post-launch comparison period; exact dates are commercially confidential.

Measurement basis

Advertising conversion data and the client’s demo and pipeline reporting were used to assess lead volume and quality.

Relevant limitations

Qualification definitions, sales-cycle length, channel overlap and changes to the offer can affect lead and pipeline comparisons.

Client identity anonymised. The outcome is retained as reported from the available client and platform evidence; it is not independently audited or a guarantee of future performance.

Selected outcomes
3xLead Increase
45%CPC Reduction
2.8xPipeline Growth
03Local Services
SEO

Local Business Dominates Search in 6 Months

Baseline constraint

A local service business was invisible in search results despite having a well-established reputation. Their website had critical technical issues.

Intervention

Technical SEO overhaul and local optimisation strategy drove a local service business to the top of search results.

Evidence window

Six months from the technical and local search work beginning.

Measurement basis

Organic analytics, local search visibility and lead reporting available to the business were reviewed together.

Relevant limitations

Local search demand, proximity, competitor activity, site changes and lead tracking quality can affect reported growth.

Client identity anonymised. The outcome is retained as reported from the available client and platform evidence; it is not independently audited or a guarantee of future performance.

Selected outcomes
340%Organic Traffic
#1Local Rankings
180%Lead Increase
04Retail
Affiliate Management

Affiliate Program Generates 25% of Revenue

Baseline constraint

An online retailer was entirely dependent on paid advertising. They needed a diversified acquisition strategy with lower marginal costs.

Intervention

Built and launched an affiliate program on AWIN that became a significant revenue channel within the first year.

Evidence window

The first 12 months after the affiliate programme launched.

Measurement basis

AWIN programme reporting and the retailer’s commercial reporting were used to monitor partners, revenue contribution and programme return.

Relevant limitations

Affiliate attribution, commission, product margin, partner mix and overlap with other channels influence programme ROI.

Client identity anonymised. The outcome is retained as reported from the available client and platform evidence; it is not independently audited or a guarantee of future performance.

Selected outcomes
25%Revenue Share
120+Active Partners
8.5xProgram ROI
05E-Commerce
Shopify Build

Shopify Migration Doubles Conversion Rate

Baseline constraint

An established brand was running on an outdated platform with slow load times, a clunky checkout, and no mobile optimisation.

Intervention

Migrated a legacy e-commerce store to Shopify with custom optimisation, resulting in significantly improved conversion rates.

Evidence window

Compared before and after the Shopify migration over the client’s agreed trading periods.

Measurement basis

Store analytics, ecommerce revenue reporting and site performance tests were reviewed after launch.

Relevant limitations

Product mix, promotions, trading season, traffic quality and simultaneous merchandising changes can influence conversion and revenue.

Client identity anonymised. The outcome is retained as reported from the available client and platform evidence; it is not independently audited or a guarantee of future performance.

Selected outcomes
2.1xConversion Rate
65%Faster Load Time
40%Revenue Increase
06DTC / E-Commerce
Meta Ads

DTC Brand Scales to 5x ROAS on Meta

Baseline constraint

A DTC brand had plateaued on Meta with rising CPMs and creative fatigue. They needed a systematic testing approach to break through.

Intervention

Full-funnel Meta advertising strategy with creative testing framework delivered exceptional returns for a direct-to-consumer brand.

Evidence window

Measured across the controlled testing and subsequent scaling period; exact dates remain confidential.

Measurement basis

Meta campaign reporting and the brand’s ecommerce conversion and revenue data were assessed together.

Relevant limitations

Attribution settings, creative, offer strength, stock, seasonality and changes in spend can influence ROAS and CPA.

Client identity anonymised. The outcome is retained as reported from the available client and platform evidence; it is not independently audited or a guarantee of future performance.

Selected outcomes
5xROAS
42%Lower CPA
4xAd Spend Scaled
How to read results

Percentages without a baseline can mislead.

We evaluate results against the original commercial problem, the available margin and the quality of measurement. Before starting any engagement, we agree the definition of success and which external factors could affect it.

References are available by permission. Named clients and confidential source data are not published without consent. For a qualified buying process, we can discuss the evidence in more detail and may arrange a relevant client reference where that client has agreed to be contacted.

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