Ecommerce Google Ads audit checklist
Run a free ecommerce Google Ads audit across tracking, profit targets, Shopping feeds, search terms, structure and landing pages.
Ten checks, an immediate result and no request for account access.
Check the account in commercial order
Choose the answer closest to the current reality. “Unknown” is a useful finding, not a failed answer.
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Your first three audit priorities
Bring this result to a consultation. Scope and price follow once the account, access and commercial question are understood.
This checklist is a diagnostic, not an account audit or performance forecast. It cannot inspect change history, search terms, Merchant Centre, attribution or store economics without access.
What a useful Google Ads audit should answer
An audit should explain whether the account is optimising towards reliable commercial outcomes, whether the campaign structure gives the business useful control and what should change first. A long list of settings is less useful than a short sequence tied to profit, stock and customer value.
Why ecommerce accounts need different checks
Shopping and Performance Max depend on product data, catalogue structure, stock and margin as well as bids. An account can report an acceptable return while spending heavily on low-margin products, existing demand or customers who would have purchased anyway.
Use the result in this order
- Validate purchase, value and consent signals before changing bidding.
- Translate margin, returns and customer value into commercial guardrails.
- Review where spend actually went: products, queries, audiences and campaign overlap.
- Check the offer and landing experience receiving the traffic.
- Make one controlled change and record the decision window.
When to bring in an agency
External support is most useful when the account has meaningful spend, the business can share commercial context and the team wants someone accountable for connecting media decisions to the store. See how our Google Shopping and PPC management works, or read the full account-audit guide.
Questions about the checklist
Does Spires Digital receive my answers?
No. The checklist runs inside your browser. Nothing is transmitted unless you choose to copy the result into a consultation message.
Is a high score proof the account is efficient?
No. It indicates that important controls appear to exist. The underlying data, implementation quality and commercial outcome still need to be checked.
Will you quote a price from this result?
No. We first need a consultation to understand the account, evidence, access and work required. A written scope and price follow only when the delivery requirement is clear.