Growth diagnostic

Store growth assessment

Score the commercial foundations across acquisition, conversion, retention and measurement, then get an immediate priority and practical next steps.

No signupRuns in your browserUpdated 18 July 2026
Four connected stages
ACRM

The lowest score is not automatically the biggest project. It is the first constraint worth investigating.

12 statements · about 3 minutes

How true is each statement today?

Choose the answer that reflects the operating reality, not the process you intend to have.

01Acquire

Our acquisition targets are calculated from product margin and customer value.

We know which campaigns or partners bring genuinely new customers.

We have a repeatable pipeline for ad creative, feed or organic-search improvement.

02Convert

We can identify the biggest points of friction in the product and checkout journey.

Store changes are prioritised from evidence rather than internal preference.

We can implement and measure commercial improvements without excessive delay.

03Retain

We know our repeat-purchase rate and time to second order by customer cohort.

Lifecycle journeys cover more than welcome and abandoned cart.

Email and retention activity is measured against incremental customer value.

04Measure

Critical ecommerce events and consent behaviour have been validated recently.

Store, analytics and channel reports use shared definitions for revenue and customers.

Weekly reporting makes the next decision clear rather than adding more metrics.

Likely current constraint

—

—overall readiness

Investigate these next

    Use this as a starting hypothesis.

    The commercial impact and effort still need validation against your store data.

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    What the four stages mean

    Acquire covers the cost and quality of demand. Convert covers the store experience between landing and purchase. Retain covers the value created after the first order. Measure covers the reliability of the evidence used across all three.

    Why the lowest score is only a hypothesis

    A weak measurement score can make every other stage look better or worse than it is. A weak conversion score may be more valuable to fix than launching another acquisition channel. Prioritisation should combine the score with financial impact, customer evidence and implementation effort.

    A sensible next step

    1. Validate the lowest-scoring statements with data or customer evidence.
    2. Estimate the upside of fixing that constraint.
    3. Identify dependencies that must be solved first.
    4. Choose the smallest change that can create a reliable learning.
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