Make the next decision with your own numbers.
Useful calculators and diagnostics built for ecommerce operators. No login, no spreadsheet download and no email gate.
Start with the decision in front of you.
Each tool creates an immediate result you can copy, print or voluntarily carry into a consultation.
Ecommerce profit & break-even ROAS calculator
Calculate the ROAS, MER, CAC and advertising budget your full cost structure can support.
Calculate profit targets →Plan02Ecommerce channel budget planner
Work backwards from a revenue goal to the orders, traffic and channel budget required.
Build a budget scenario →Diagnose03Store growth assessment
Identify whether acquisition, conversion, retention or measurement is the likely current constraint.
Assess the store →UK guidance04Google Ads VAT decision guide
Understand which billing and business details to check before discussing Google Ads VAT with your accountant.
Check the decision path →Efficiency05Paid media waste estimator
Estimate the value of fixing weak tracking, search-term control, feed quality and landing-page conversion.
Estimate the opportunity →Account audit06Ecommerce Google Ads audit checklist
Score tracking, commercial targets, Shopping feeds, search-term controls, structure and landing-page evidence.
Build an audit priority list →Content07Keyword density & content analyser
Check word count, repeated language, target-phrase usage and the terms that dominate a draft—without uploading it.
Analyse content →Better first conversations start with commercial clarity.
Every result is available immediately. Contact details are optional and separate.
The formula and limitations are explained so the output can be challenged.
Each result identifies a decision or next investigation, not only a score.
A calculator gives you a target. A review gives it context.
Share the result and the commercial situation when you want help deciding what to change.
Get a free growth review