Profit before platform credit
Attributed revenue is a clue. Contribution, customer value and cash efficiency are the commercial outcome.
Founder-led from Guernsey
Better marketing decisions start with commercial honesty.
Spires Digital exists to make ecommerce growth easier to understand and harder to fake. That means owned accounts, visible trade-offs and work measured against the economics of the business.
See how we workJC
Founder and lead strategistJack Chittenden
Jack leads the diagnosis, commercial model, strategy and major optimisation decisions. Specialist support is brought in where the agreed scope requires it, without adding unnecessary layers between the client and the decisions.
Why Spires Digital
A reaction to the parts of agency life that do not help clients.
After more than 15 years in digital marketing and over £10m in managed advertising spend, one pattern remained consistent: channel reporting can make activity look successful while the underlying business becomes less profitable.
That experience spans more than 150 campaigns across paid acquisition, affiliate, ecommerce and growth. The figures describe the scale behind the work; they do not promise a particular result for a future client.
Spires Digital was built around a different operating principle. Start with margin, customers and the commercial constraint. Use the right mix of acquisition, conversion, retention and measurement. Explain the evidence clearly. Keep the client in control.
The company is run from Guernsey and works with ecommerce brands across the UK and beyond through spiresdigital.com.
Operating principles
What should remain true as the work gets more complex.
Accounts stay yours
Advertising, analytics and store data remain inside systems owned by your business.
Evidence before certainty
We distinguish what the data shows, what it suggests and what still needs to be tested.
Useful communication
Reporting should lead to a decision, not leave the reader searching for the point.
No unnecessary lock-in
Clear scopes and month-to-month working relationships keep accountability where it belongs.
Specialism without silos
Channels have different mechanics but share the same customer, economics and growth goal.
Platform experience
Practical experience across the ecommerce stack.
Partnership badges are supporting evidence, not the proposition. The value is knowing how the platforms interact and where their reporting can mislead.
Check the credential context and programme links →
Evidence and accountability
Claims are more useful when the reader can inspect the context.
Commercial experience claims remain visible across the site. Case studies now show their baseline, intervention, evidence window, measurement basis and limitations, while every insight links to a named author profile and published corrections route.
Bring the growth question you cannot answer from a dashboard.
We will start with the economics, the customer journey and the evidence already available.
Start a useful conversation