Our Process

How We Work With You

No mystery, no jargon. Here's exactly what happens when you partner with Spires Digital, from first contact to ongoing growth.

1 Week 0

Free Audit & Discovery Call

We start with a thorough audit of your current marketing. We review your accounts, analytics, competitors, and market position. Then we jump on a call to discuss your goals, budget, and timeline.

What you get:

  • Comprehensive account audit report
  • Competitor analysis summary
  • Quick-win opportunities identified
  • 30-minute strategy call
This is completely free. Even if you don't work with us, you'll walk away with actionable insights you can implement yourself.
2 Week 1

Strategy & Setup

Once you're on board, we build your custom strategy. This isn't a template -- it's a detailed plan based on your specific business, market, and goals.

What happens:

  • Campaign structure designed
  • Conversion tracking audited or set up from scratch
  • Audience research and keyword planning
  • Creative briefs and ad copy drafting
  • Full access to all accounts granted to you
3 Week 2-4

Launch & Initial Optimisation

Campaigns go live. The first few weeks are about gathering data, testing assumptions, and making rapid adjustments. We monitor performance daily during this phase.

What you see:

  • Campaigns launched across chosen channels
  • Daily monitoring and bid adjustments
  • A/B testing on ad copy and creative
  • Weekly check-in to review early data
  • Negative keyword refinement (PPC)
4 Monthly

Ongoing Optimisation & Reporting

This is where the real growth happens. Every month, we analyse performance, identify opportunities, and refine the strategy. You get a clear report and a strategy call.

What's included:

  • Monthly performance report in plain English
  • Strategy call to review results and plan next steps
  • Continuous campaign optimisation
  • New keyword/audience expansion
  • Budget reallocation based on what's working
Our Commitment

What You Can Always Expect

Full Transparency

You own every account. You see every metric. You know exactly where every penny goes.

No Lock-In

Month-to-month agreements. If we're not delivering, you're free to leave with 30 days notice.

Real Communication

No jargon-filled reports. We explain what's working, what isn't, and what we're doing about it.

Data-Driven

Every decision is backed by data. We test, measure, and let the numbers guide the strategy.

Fast Response

Questions answered within 24 hours. Urgent issues addressed same day.

Results Focus

We optimise for business outcomes -- revenue, leads, profit -- not vanity metrics.

Ready to Get Started?

The first step is a free, no-obligation audit. We'll show you exactly where the opportunities are.

Get Your Free Audit