Ecommerce growth agency
Scale the customer journey, not a collection of channels.
More traffic is useful only when the store converts it, the customer returns and the economics support the next pound of investment.
Connected growth modelCommercial view
01
AcquireDemand and customer cost
Google · Meta · SEO · Affiliate02
ConvertExperience and order value
CRO · Shopify · Merchandising03
RetainRepeat purchase and LTV
Email · Automation · Loyalty04
MeasureMargin and decision confidence
GA4 · Attribution · ProfitBuilt for the real operating questions
The dashboard says revenue is up. What happened to profit?
Ecommerce teams are asked to make investment decisions across platforms that use different attribution, incentives and definitions of success.
Why do qualified visitors leave without buying?
Find conversion friction →How do we reduce dependency on the next paid click?
Grow repeat revenue →Which channel actually created incremental value?
Improve decision confidence →The operating model
Each growth lever has a job and a shared scorecard.
StagePrimary questionMeasures that matterServices
Acquire
Can we reach valuable customers at a sustainable cost?
CAC · new-customer ROAS · contributionConvert
Can more qualified sessions become profitable orders?
CVR · AOV · checkout completionRetain
Can the first order become a valuable relationship?
Repeat rate · time to second order · LTVMeasure
Can the team make the next decision with confidence?
MER · margin · event quality · incrementalityHow an engagement starts
Diagnose before prescribing.
The first review considers the complete commercial system, even when the resulting project focuses on one channel.
- 1Economics
Margin, AOV, repeat rate, customer targets and budget.
- 2Journey
Demand, merchandising, conversion and lifecycle friction.
- 3Evidence
Tracking quality, current performance and customer signals.
- 4Roadmap
Priorities scored by impact, confidence, effort and dependency.
Usually a strong fit for
Brands with product-market fit and a growth question that crosses team boundaries.
- Established stores ready to improve efficiency
- Brands preparing to scale paid acquisition
- Teams planning a Shopify redesign or migration
- Businesses with conflicting channel reports
- Retailers building a second or third acquisition channel
Start with a useful tool
Get an immediate answer from the numbers you already have.
Most useful first
Profit & break-even ROAS calculator
Find the ROAS, MER and CAC your actual cost structure can support.
Open calculator →PlanningChannel budget planner
Work backwards from a revenue target to traffic, orders and acquisition budget.
Build a scenario →DiagnosticStore growth assessment
Identify whether acquire, convert, retain or measure is the likely constraint.
Start assessment →Questions
Before you choose a channel.
Is Spires Digital only for Shopify brands?
No. Shopify is a core platform, but the growth framework applies to any ecommerce business with reliable store, customer and channel data.
Can we start with one channel?
Yes. The diagnosis considers the whole journey, but the initial scope can focus on one constraint such as Google Shopping, Meta creative, SEO, CRO or retention.
How do you decide which area to prioritise?
We compare commercial upside, evidence confidence, implementation effort and dependencies. The best first project is often the smallest change that unlocks better decisions or improves every acquisition channel.
Find the next move that improves the whole system.
Share the context. We will return a commercially prioritised ecommerce growth plan.
Request your free review